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A Practical Señora Fall
and brujita beauty
Fall is here, which means you’ve got one hand on your candle lighter and the other on your to-do list. Around here, we’re leaning into cozy long pants, slow sopitas, and actual shoes with socks instead of sandals.
If you’re craving calm and cute, this guide’s for you.
—Ann Murray / co-Señora
P.S. Reviews are like gold. We have just one request: if anything we have created has spoken to you, we would be honored if you reviewed our book on Amazon or Barnes or Target 💛
Reminder: if you sign up for an Audible trial now, you’ll get the audiobook for free (just make sure you cancel before your 30 day trial period is over).
Tecito Time
Bummer. No amount of booze is health for your brain.
But here are some fall-themed mocktails.
Could science have found the actual end of gray hair and wrinkles?
Is Cassava flour sus?
And while you’re at it - check your protein powder.
In a hyper-individualistic culture, isolation as you age is a big problem. In our homelands, your abuela is always reading, cooking, or watching TV nearby. We must keep that tradition alive.
But sometimes you still need to break some cycles.
Here’s how to make Chilean sopaipillas (like fry bread) with pumpkin by our friend Pilar Hernandez of The Chilean Kitchen
Or this Mexican calabaza con pollo
Get your fall phone case from a Latina owned shop and pair it with this trending Anastasia fall color lipstick.
Get brujita beautiful this fall with these Latina owned goth and alt brands
Is Señora Era the start of your healing era?
Our favorite cozy woven table lamp is back on sale. Pair with our favorite giant fall candle.
This affordable ceramic pumpkin holds sopitas and snacks for the counter.
Get ready for Practical Magic Fall by reading the original
or go more modern witch with fall tecito in hand.
Learn the history of fairies in Spanish (would make a great gift!)
Add us on substack and add our friend Ana Flores and follow her book journey: Done with the Hustle

As the U.S. fills porches with pumpkins and cinnamon-scented everything, Latin America once marked this same season with rituals of gratitude and remembrance. Across Mexico, the Andes, and the Southern Cone, families prepared ofrendas of marigolds, corn, and bread for Día de los Muertos, offered thanks to Pachamama for the harvest, and celebrated saints like San Isidro Labrador with song, food, and processions. Fall was about reciprocity: giving back to the earth, honoring ancestors, and sharing abundance with the living and the dead. Read more about Latin American señora’s routines in our book Radical Señora Era, now a bestseller. 🍂🧣🧦🍁🥧
Our favorite articles from Fierce by Mitú
This is Latin America’s first Slow City
How we became a bestselling book, and what that means for all Latinas
Notices
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